We start with research to nail search intent and map primary/secondary keywords to each page. Then we refine titles, meta descriptions, headings, and internal links to strengthen topical relevance. Technical quality comes next: Core Web Vitals, image compression, schema markup, canonical tags, and clean URLs. We remove crawl waste and make it easier for Google to understand your site. Finally, we optimize content for clarity and conversion—improving readability, adding FAQs, and sharpening CTAs—so the traffic you earn turns into leads.